Even with my limited experience in audio and student filmmaking, I can tell you that editing...well, it's a bitch.
It's been said that a movie only really comes together during the editing process. There, the director and film editor work together, argue, work together, and argue some more in an effort to make a watchable experience. I've seen entire plot points removed through editing (Mallrats), good movies turned bad through editing (Daredevil...seriously), and good movies made better through editing (Blade Runner). It really is an impactful method that ultimately defines a film's quality.
In the following video, we see various cuts of the Evil Dead "remake." In several instances, you'll notice that certain scenes were reworked for promotional reasons and other scenes were cut for visceral ones. For a film like Evil Dead this is incredibly important because certain types of violence can't be shown in ads that aren't "red band." However, the editing choices in the film itself put emphasis on sheer terror, effectively turning this moviegoer from skeptical to invested within a matter of minutes.
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